Washing the Brain - Metaphor and Hidden Ideology 在線電子書 圖書標籤: Ideology Metaphor 隱喻 eng Goatly
發表於2024-11-04
Washing the Brain - Metaphor and Hidden Ideology 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
隱喻模式對思維和社會的影響。
評分隱喻模式對思維和社會的影響。
評分挺有意思的。從隱喻的角度看人類是如何通過語言、行為建構自身、社會、自然。介紹瞭一些批評理論。不過還沒看到很多“認知”味道的東西,繼續啃~
評分挺有意思的。從隱喻的角度看人類是如何通過語言、行為建構自身、社會、自然。介紹瞭一些批評理論。不過還沒看到很多“認知”味道的東西,繼續啃~
評分挺有意思的。從隱喻的角度看人類是如何通過語言、行為建構自身、社會、自然。介紹瞭一些批評理論。不過還沒看到很多“認知”味道的東西,繼續啃~
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor s reductionist tendencies.
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Washing the Brain - Metaphor and Hidden Ideology 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024