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SocialCorp 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Joel Postman 作者

New Riders Press

译者

2008-12-18 出版日期

208 页数

USD 29.99 价格

Paperback

丛书系列

9780321580085 图书编码

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发表于2024-09-20

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SocialCorp 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

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