The Marketing Code

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出版者:Marshall Cavendish Limited
作者:Stephen Brown
出品人:
页数:400
译者:
出版时间:2008-09-01
价格:USD 12.95
装帧:Paperback
isbn号码:9781905736829
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[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. "I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit." -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]

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