Marketing the City 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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H. Smyth 作者

Taylor & Francis

译者

1993-12-20 出版日期

312 页数

USD 199.00 价格

Hardcover

丛书系列

9780419186106 图书编码

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Marketing the City 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing the City 在线电子书图书描述

Flagship developments (high-profile, self contained developments) have played a very significant role in recent urban regeneration policy. They have allowed local authorities to become involved in economic development and have acted as magnets to attract private investment in an area. This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

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