Marketing the City 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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H. Smyth 作者

Taylor & Francis

譯者

1993-12-20 出版日期

312 頁數

USD 199.00 價格

Hardcover

叢書系列

9780419186106 圖書編碼

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發表於2024-12-25

Marketing the City 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing the City 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing the City 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing the City 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing the City 在線電子書圖書描述

Flagship developments (high-profile, self contained developments) have played a very significant role in recent urban regeneration policy. They have allowed local authorities to become involved in economic development and have acted as magnets to attract private investment in an area. This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

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