The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.
點擊鏈接進入中文版：
媒介公司管理:贏取創造性利潤(第2版)
具體描述
讀後感
評分
評分
評分
評分
用戶評價
看的心力交瘁，滿滿的case study，我對這些其實並不太感興趣
评分看的心力交瘁，滿滿的case study，我對這些其實並不太感興趣
评分看的心力交瘁，滿滿的case study，我對這些其實並不太感興趣
评分看的心力交瘁，滿滿的case study，我對這些其實並不太感興趣
评分看的心力交瘁，滿滿的case study，我對這些其實並不太感興趣
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