Al Davis is a lifelong entrepreneur, teacher, and student, in no particular priority or chronological order. His industrial experience includes:

* President and CEO of Offtoa, Inc., a company that helps entrepreneurs craft business strategies that optimize financial returns for themselves and their investors.

* Chairman and CEO of Omni-Vista, Inc., a company that helps companies perform trade-offs between product features and development risk. Omni-Vista raised $2.5M from investors; its assets were sold in 2002.

* Founding member of the board of directors of Requisite, Inc., a company that designed and sold requirements management tools. Requisite raised $1M from investors; it was acquired by Rational Software Corporation in February 1997, and subsequently acquired by IBM in 2003.

* Vice president of engineering services at BTG, Inc., a Virginia-based company that went public in 1995, was acquired by Titan in 2001, and was subsequently acquired by L-3 Communications in 2003.

* A director of R&D at GTE Communication Systems in Phoenix, Arizona, merged with Bell Atlantic in 2000 to form Verizon.

* Director of the Software Technology Center at GTE Laboratories in Waltham, Massachusetts, merged with Bell Atlantic in 2000 to form Verizon.

* Non-managing general partner and limited partner of Catalyst InfoTech Development Fund, a venture capital fund in Colorado in the 1990's.

* Consultant for many corporations over the past thirty years, including Boeing, Cigna Insurance, Dr. Ed, Federal Express, FrontRange Solutions, IBM, Loral, MCI, Rational Software, Rockwell, Samsung Electronics, Schlumberger, Sharp, Software Productivity Consortium, Storage Tek, Sumitomo, SunShare, and XAware.

* Member of the selection committee for High Altitude Investors (HAI), an angel investment club in Colorado Springs.

* Mentor for many companies in the Colorado Springs Technology Incubator (CSTI), Creative Startups of Santa Fe, NM, and elsewhere.

His academic experience includes:

* University of Colorado Executive MBA Program, Denver (Professor of Business Strategy, Entrepreneurship, and International Business)

* University of Colorado at Colorado Springs (Professor of Business Strategy and Entrepreneurship; Professor of Information Systems and Project Management; El Pomar Professor of Software Engineering)

* George Mason University (Professor of Information Systems; Chair & Professor of Computer Science)

* Atma Jaya University in Yogyakarta, Indonesia (Fulbright Scholar)

* University of Jos, Nigeria (Fulbright Scholar)

* Universidad Politécnica de Madrid, Spain (Visiting Professor and Erasmus Mundus Professor)

* University of Technology, Sydney, Australia (Visiting Professor)

* University of the Western Cape, Cape Town, South Africa (Volunteer Professor).

He earned his Ph.D. and masters in computer science from the University of Illinois at Urbana-Champaign, and bachelors in mathematics from the State University of New York at Albany. He has been a fellow of the IEEE since 1994. Dr. Davis has published 100+ articles in journals, conferences and the trade press, and has lectured 2,000+ times in 28 countries. Find out more about Al Davis at www.a-davis.com.

See his blog at www.linkedin.com/today/author/79891538.

Many software projects are late and over budget because software managers are untrained in the principles of software development. Here's the first guide that gathers together all the principles necessary to enhance quality and productivity. Readers gain understanding of software engineering principles that helps them improve process no matter what type of development tools they use. Each principle is titled, defined, and explained on just one page for fast assimilation on the job. Valuable tips are included on how to apply principle to project. Relevant applications examples throughout illustrate development principles in action in real-life situations.