Strategic Management

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出版者:Prentice Hall
作者:Fred R. David
出品人:
页数:384
译者:
出版时间:2010-02-05
价格:USD 129.00
装帧:Paperback
isbn号码:9780136120995
丛书系列:
图书标签:
  • 战略 
  • 商业 
  • strategy 
  • MBA 
  •  
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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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The best strategic management textbook I have ever read and I am planning to read it again, the fourth time. Highly recommend!

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The best strategic management textbook I have ever read and I am planning to read it again, the fourth time. Highly recommend!

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The best strategic management textbook I have ever read and I am planning to read it again, the fourth time. Highly recommend!

评分

The best strategic management textbook I have ever read and I am planning to read it again, the fourth time. Highly recommend!

评分

The best strategic management textbook I have ever read and I am planning to read it again, the fourth time. Highly recommend!

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