Mass Communication Theory Foundations Ferment and Future 在線電子書 圖書標籤: 傳播學 PR-AD-MKT 英文原版 美國 新聞學 大眾傳播 公共基礎 傳播學
發表於2025-01-09
Mass Communication Theory Foundations Ferment and Future 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
評分目前看來最不偏頗的教科書
Stanley J. Baran is the chair of the Communication Department at Bryant University, where he teaches courses in Mass Communication and Broadcast Media. His academic interests include empirical/quantitative research in mass communication, mass media and social construction of reality, and development and improvement of media literacy skills. He is a member of the Speech Communication Association and the editorial boards of Dow Jones Newspaper Fund Editing Intern Program and COMMUNICATION QUARTERLY. He was a Senior Fulbright Scholar, Institut fur Journalismus und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for numerous corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.
Dennis K. Davis teaches in the College of Communications at Penn State University, teaching and researching mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. In 1979-1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. In 1996, he attended a Fulbright-sponsored seminar on German mass media and media research. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University.
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the course.
这本书是不错,但是因该是就原版来说,翻译过来的一些东西,实在然人不敢苟同!不要一看到是外国的教科书就人云亦云地赞扬,而全盘否定我们自己编写的教科书,毕竟这本书是在美国的大环境下写的,有些东西放在中国并不适用。
評分这本书较之以前读的国内传播学教材实在是太赞了,可惜我对传播学知识储备较少,认识肤浅,自己还没有形成比较系统的体系,哪位前辈读过此书,可否分享心得一二?不胜感激~
評分这本书较之以前读的国内传播学教材实在是太赞了,可惜我对传播学知识储备较少,认识肤浅,自己还没有形成比较系统的体系,哪位前辈读过此书,可否分享心得一二?不胜感激~
評分这本书是不错,但是因该是就原版来说,翻译过来的一些东西,实在然人不敢苟同!不要一看到是外国的教科书就人云亦云地赞扬,而全盘否定我们自己编写的教科书,毕竟这本书是在美国的大环境下写的,有些东西放在中国并不适用。
評分Mass Communication Theory Foundations Ferment and Future 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025