Paul Adams is a Senior Lecturer in the Department of Social and Policy Studies in Education at the College of Education, Massey University. His research interests lie in policy studies, and he teaches professional studies papers in pre-service teacher education and in the BA, Bed and Med programmes. He is the co-editor (with Dr Roger Openshaw) of the education text Education and Society y in Aotearoa New Zealand: An Introduction to the Social and Political Contexts of Education (2000); co-editor (with Dr Heather Ryan) of Learning to Reading in Aotearoa New Zealand: A Collaboration between Early Childhood Teachers, Families and Schools (2002); and co-author (with Judy Hamer) of The New Zealand Early Childhood Literacy Handbook (2003). His qualifications are in the areas of sociology, special education, educational psychology and music.

This unique writing text and workbook format furniahes everything a student needs while learning to write for the mass media. Built around the concept that mass media writing can be enjoyable and rewarding, part one covers writing news stories for both print and broadcast, as well as persuasive writing, advertising, and public realtions. More than one hundred individual assignments are provided in these areas. Part two gives students practice and confidence in their writing and language skills. Numerous pages of language drills and exercises cover key areas such as: vivid verbs, homophones, concrete words, misplaced modifiers, gobbledygook, sexism, numbers, agreement, active voice, and more.