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Media Research Methods 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gunter, Barrie 作者

Sage Publications Ltd

譯者

1999-12 出版日期

320 頁數

$ 74.58 價格

叢書系列

9780761956594 圖書編碼

Media Research Methods 在線電子書圖書標籤: 傳播學 for Review Research Presentation Method Media Literature

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Media Research Methods 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Media Research Methods 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Media Research Methods 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Media Research Methods 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Research Methods 在線電子書圖書描述

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.

Media Research Methods 在線電子書下載 mobi epub pdf txt 在線電子書下載

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