The Other Side of Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Vijay Govindarajan 作者

Harvard Business Press

译者

2010-9-2 出版日期

240 页数

USD 29.95 价格

Hardcover

丛书系列

9781422166963 图书编码

The Other Side of Innovation 在线电子书图书标签: 创新创业管理商业美國市场营销学习創新

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The Other Side of Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Other Side of Innovation 在线电子书图书描述

Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing themturning ideas into actual breakthrough products, services, and process improvements.

That’s because ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiativewhether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:

Build the Right Team: Determine who’ll be on the team, where they’ll come from, how they’ll be organized, how much time they’ll devote to the project, and how they’ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.

Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.

Practical and provocative, this new book takes you step-by-step through the innovation execution processso your Big Ideas deliver their full promise.

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