Branding Basics for Small Business

Branding Basics for Small Business pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Ross, Maria
出品人:
页数:170
译者:
出版时间:
价格:$ 18.02
装帧:
isbn号码:9781935254249
丛书系列:
图书标签:
  • 英文 
  • 市场策划 
  • 商务 
  • 品牌 
  •  
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In Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the "big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy. Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn't about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. This book reveals a ten-step process to create a strong Brand Strategy so you can craft messages to connect with the right customers, make smart marketing decisions and save money, inspire customer loyalty, share a clear vision with partners and employees, and break away from the pack and grow your business.

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立意不错,意在点明与区分品牌意识与市场策划的区别与关联。也有实际的感慨,但还是觉得观点不太清晰,时有小模糊的地方。

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立意不错,意在点明与区分品牌意识与市场策划的区别与关联。也有实际的感慨,但还是觉得观点不太清晰,时有小模糊的地方。

评分

立意不错,意在点明与区分品牌意识与市场策划的区别与关联。也有实际的感慨,但还是觉得观点不太清晰,时有小模糊的地方。

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