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Winsor, John 作者

译者

2010-4 出版日期

260 页数

117.00元价格

丛书系列

9781932841480 图书编码

Flipped 在线电子书图书标签: 营销市场创新经济学社会学

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Flipped 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.

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