Mobile Marketing for Dummies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Arnold, John 作者

译者

2010-9 出版日期

360 页数

180.00元价格

平装

丛书系列

9780470616680 图书编码

Mobile Marketing for Dummies 在线电子书图书标签: 工具书 mobile marketing

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Mobile Marketing for Dummies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Mobile Marketing for Dummies 在线电子书图书描述

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

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