Winning by Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Vivien Walsh 作者

Wiley-Blackwell

译者

1992-07-30 出版日期

308 页数

GBP 26.99 价格

Paperback

丛书系列

9780631185116 图书编码

Winning by Design 在线电子书图书标签: 設計英文管理略讀商業創新

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Winning by Design 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Winning by Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Winning by Design 在线电子书图书描述

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical approach, using numerous illustrated examples highlights the critical factors for the effective use of good design in business. "Winning by Design" considers: the role of design in product development and technological innovation; how design determines the competitiveness of products; why design-conscious companies that integrate good design with effective planning, marketing and manufacturing outperform others. "Winning by Design" aims to be a comprehensive text and an essential guide for anyone involved in product development, marketing and business strategy.

Winning by Design 在线电子书下载 mobi epub pdf txt 在线电子书下载

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