Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.
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神马都比不上潜意识 结合心理学才是王道。
评分市场调研的失败在于过于偏重研究消费者的理性思维，而忽略掉人们消费行为的潜意识。
评分神马都比不上潜意识 结合心理学才是王道。
评分最怕杠精有理有据
评分市场调研的失败在于过于偏重研究消费者的理性思维，而忽略掉人们消费行为的潜意识。
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