Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.
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讀後感
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神馬都比不上潛意識 結閤心理學纔是王道。
评分最怕杠精有理有據
评分市場調研的失敗在於過於偏重研究消費者的理性思維，而忽略掉人們消費行為的潛意識。
评分最怕杠精有理有據
评分最怕杠精有理有據
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