Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.
評分
評分
評分
評分
市場調研的失敗在於過於偏重研究消費者的理性思維,而忽略掉人們消費行為的潛意識。
评分最怕杠精有理有據
评分市場調研的失敗在於過於偏重研究消費者的理性思維,而忽略掉人們消費行為的潛意識。
评分最怕杠精有理有據
评分神馬都比不上潛意識 結閤心理學纔是王道。
本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度,google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有