Consumerology 在線電子書 圖書標籤: 心理學 營銷 英語 消費者
發表於2024-12-24
Consumerology 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
最怕杠精有理有據
評分最怕杠精有理有據
評分神馬都比不上潛意識 結閤心理學纔是王道。
評分市場調研的失敗在於過於偏重研究消費者的理性思維,而忽略掉人們消費行為的潛意識。
評分市場調研的失敗在於過於偏重研究消費者的理性思維,而忽略掉人們消費行為的潛意識。
Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.
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Consumerology 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024