Providing a guided tour through the each stage of process, this book explores how to apply Kansei/Affective Engineering. This book describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other methods that are relevant to support the designer's decision or the customer's choice. The text includes many applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.
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