Improving Online Conversions for Dummies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Alan Wrafter 作者

John Wiley & Sons, Ltd

译者

2010 出版日期

60 页数

Not for resale 价格

PDF

For Dummies 丛书系列

9780470975701 图书编码

Improving Online Conversions for Dummies 在线电子书图书标签: online conversaions Dummies

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发表于2024-10-05

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Improving Online Conversions for Dummies 在线电子书图书描述

Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. People can simply click your ad to make a purchase or learn more about you.

This book explains how you can make sure your ads show on searches that are most likely to convert into sales. It walks you through the steps needed to ensure that your website can attract and generate sales with a better return on investment. We explore how to identify which ad clicks and impressions lead to conversions and how you boost your sales and conversions. We also look at how you can better apportion your marketing spend and even develop your own conversion attribution model. Don’t panic – it’s easier than it sounds!

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