A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody's life to a greater extent than ever before - from the cell phone in your pocket and industries fighting to survive down to your old high-school friend you block on Facebook to prevent him from bothering you every time you're online. We're currently experiencing a time of change - a change during which a whole generation is evolving; this generation is growing up with an entirely new media behavior. It can't imagine a world without new media. Now, also, the marketing industry must adapt, since you can hardly reach this generation using means and methods from the past. This book helps traditional advertising and marketing people master the step into the digital era, providing tools to create campaigns that reach the people of today. It was not written by a CMO giving expensive seminars and presenting big theories with no solutions, but by a creative team dealing with and living the changes in media every day. The team, Innovative Thunder, specializes in innovative marketing and has gathered experience by working with three of the world's leading marketing agencies - Jung von Matt, Crispin Porter + Bogusky, as well as currently, R/GA, New York.
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很简单的一本小书 虽然是10年的产物 部分关于线上传播的说法依旧值得参考
评分一本清新的行业小书，很多tips可以作为日常工作和数字化转型的提醒和注意。值得一读！
评分一本清新的行业小书，很多tips可以作为日常工作和数字化转型的提醒和注意。值得一读！
评分很简单的一本小书 虽然是10年的产物 部分关于线上传播的说法依旧值得参考
评分很简单的一本小书 虽然是10年的产物 部分关于线上传播的说法依旧值得参考
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