Brandwashed

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马丁·林斯特龙(Martin Lindstrom),全球首席品牌营销大师,在全球拥有百万“忠实听众”,林斯特龙公司(Lindstrom Company)CEO;担任世界多家顶级公司的顾问,包括麦当劳、宝洁、雀巢、美国运通、微软、迪斯尼等;还是《金融时报》、《今日美国》、《财富》、《华盛顿邮报》、《哈佛商业评论》等知名媒体的特约专栏作家。

出版者:Random House
作者:Lindstrom, Martin
出品人:
页数:291
译者:
出版时间:2011-9
价格:130.00元
装帧:Paperback
isbn号码:9780307956323
丛书系列:
图书标签:
  • 美国 
  • 设计 
  • 营销 
  • 女祭司 
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Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals:

•New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!

•Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).

•How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.

•The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).

•How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.

•How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.

•What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.

•And much, much more.

This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

From the Hardcover edition.

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这本书出版在2013年,我以为,我们该透露的都已经透露给营销者。我们的喜好,我们的消费记录,我们的性取向,我们生活习惯……他们能在我们胚胎期作用于我们的妈妈,能作用于对我们有影响力我的朋友,作用于我们的下一代,还有什么是他们做不到的。 但营销者能把这些写出来就...  

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说这是一本市场营销畅销书,其实不如说是市场心理学,10个方面告诉你,为什么你天天喊着剁手还是会做吃土党。 没心理学基础的就可以不看了,不然也不知道这些名词说的是什么。。。。我又懒得把这篇文章写成科普文。。毕竟这算是本不错的书,但离非读不可的好书还很遥远~~ 第...  

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最近几年来,“老国货”重现青春成为了一个很有趣的消费现象。从百雀羚到大白兔奶糖,从六神到北冰洋,这些带有80后记忆的商品品牌好像集体复活一般,重新出现在我们的视野当中。 其实这并不仅仅是偶然。人们记忆中的过去总是更美好,这已经是一个众所周知的事实。不过,人们...  

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这本《品牌洗脑》并没有讲述太多营销的概念和框架,只摘取其中九点心理学上的技巧。配合《影响力》来读,会有很多相互映证的体会。 一、 广告会在无形中通过嗅觉、味觉、听觉、直觉、视觉等等来影响消费者,甚至包括尚在母亲肚子里的婴儿。通过在生活中的渗透,潜移默化中培养...

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