This title offers a fresh and accessible approach to demystifying innovation. Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In "The Little Black Book of Innovation", long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day programme for mastering innovation's key steps: Finding insight; Generating ideas; Building businesses; and, Strengthening innovation prowess in your workforce and organization. With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation power-houses.
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我就读了第一chapter 第二部分没读 第二部分感觉意思不打 和innovator's DNA差别不大。
评分书不错，作者本人更加有魅力。
评分我就读了第一chapter 第二部分没读 第二部分感觉意思不打 和innovator's DNA差别不大。
评分我就读了第一chapter 第二部分没读 第二部分感觉意思不打 和innovator's DNA差别不大。
评分书不错，作者本人更加有魅力。
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