Reverse Innovation

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出版者:Harvard Business Review Press
作者:Vijay Govindarajan
出品人:
页数:256
译者:
出版时间:2012-4-10
价格:USD 30.00
装帧:Hardcover
isbn号码:9781422157640
丛书系列:
图书标签:
  • 经营 
  • 美國 
  • 美国 
  • 经济 
  • 研发 
  • 創新 
  • 创新 
  • Entrepreneurship 
  •  
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In this title, the pioneers of reverse innovation show how it is done. Do you have reverse innovation in your strategic plan? If you haven't asked yourself or your team this question, you will be soon. "Reverse Innovation" introduces the idea of developing in emerging markets first - instead of scaling down rich world products - to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in "Harvard Business Review", the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors, reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not". With a foreword by Chairman and CEO of PepsiCo Indra Nooyi, "Reverse Innovation" offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech. There is no one industry that needs to reverse innovate; instead, all industries must have interest in the needs and opportunities in the developing world in order to thrive in tomorrow's global marketplace. In the book, GE Chairman and CEO Jeff Immelt points out the stark implications for companies who ignore reverse innovation: "If we don't come up with innovations in poor countries and take them global, new competitors from the developing world...will. That's a bracing concept. GE has long had tremendous respect for traditional rivals...But we know how to compete with them. They will never destroy GE. The emerging giants, on the other hand, very well could". This book offers a guide to changing both the mindset and management model in your company to execute on this important strategic initiative.

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比较扯淡 竟然看来看去就说了个发达市场与发展中市场要区别对待 其实好像apple也没区别啊 一样成功了

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In order to meet the requirement in emerging market,Reverse innovation should be taken in emerging market. It's a good book for every entrepreneurs to read! Throw out your dominant logic and found a new world!

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Thoroughly customer research with clean state application of technology.

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Thoroughly customer research with clean state application of technology.

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比较扯淡 竟然看来看去就说了个发达市场与发展中市场要区别对待 其实好像apple也没区别啊 一样成功了

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