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Barger, Christopher 作者

译者

2011-12 出版日期

304 页数

$ 28.25 价格

丛书系列

9780071768252 图书编码

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发表于2024-11-27

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The Social Media Strategist 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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GM前社交媒体主管经验谈... 始于经验止于经验

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GM前社交媒体主管经验谈... 始于经验止于经验

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GM前社交媒体主管经验谈... 始于经验止于经验

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GM前社交媒体主管经验谈... 始于经验止于经验

The Social Media Strategist 在线电子书著者简介

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The Social Media Strategist 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Social Media Strategist 在线电子书图书描述

Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations. The Social Media Strategist explains how to get legal departments to say "yes" to social media programs; get employees engaged without exposing the organization to risk; build "buzz" that parallels business goals; and avoid the internal turf wars that can doom new initiatives. Christopher Barger is Senior Vice President of Global Programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as Director of Global Social Media at General Motors, and he served as IBM's "blogger-in-chief," playing a crucial role in developing IBM's online presence.

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