The Social Media Strategist 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Barger, Christopher 作者

譯者

2011-12 出版日期

304 頁數

$ 28.25 價格

叢書系列

9780071768252 圖書編碼

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The Social Media Strategist 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Social Media Strategist 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Social Media Strategist 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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GM前社交媒體主管經驗談... 始於經驗止於經驗

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GM前社交媒體主管經驗談... 始於經驗止於經驗

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GM前社交媒體主管經驗談... 始於經驗止於經驗

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The Social Media Strategist 在線電子書著者簡介

The Social Media Strategist 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Social Media Strategist 在線電子書圖書描述

Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations. The Social Media Strategist explains how to get legal departments to say "yes" to social media programs; get employees engaged without exposing the organization to risk; build "buzz" that parallels business goals; and avoid the internal turf wars that can doom new initiatives. Christopher Barger is Senior Vice President of Global Programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as Director of Global Social Media at General Motors, and he served as IBM's "blogger-in-chief," playing a crucial role in developing IBM's online presence.

The Social Media Strategist 在線電子書下載 mobi epub pdf txt 在線電子書下載

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