This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
具体描述
读后感
评分
评分
评分
评分
用户评价
如果说纸质书的生命力还值得尊重的话，这本是个例子。装帧和设计本身也是阅读体验的一部分，少掉了，体验就差了——你不能说这是文字本身的力量不够。应该是锦上添花的作用。
评分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
评分如果说纸质书的生命力还值得尊重的话，这本是个例子。装帧和设计本身也是阅读体验的一部分，少掉了，体验就差了——你不能说这是文字本身的力量不够。应该是锦上添花的作用。
评分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
评分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有