Advertising for People Who Don't Like Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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KesselsKramer 作者

Laurence King Publishing

译者

2012-5-7 出版日期

240 页数

240.00元价格

Hardcover

丛书系列

9781856698252 图书编码

Advertising for People Who Don't Like Advertising 在线电子书图书标签: 广告文案 dsgn

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发表于2024-11-23

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Advertising for People Who Don't Like Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Advertising for People Who Don't Like Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Advertising for People Who Don't Like Advertising 在线电子书用户评价

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This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.

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如果说纸质书的生命力还值得尊重的话，这本是个例子。装帧和设计本身也是阅读体验的一部分，少掉了，体验就差了——你不能说这是文字本身的力量不够。应该是锦上添花的作用。

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This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.

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Advertising for People Who Don't Like Advertising 在线电子书著者简介

Advertising for People Who Don't Like Advertising 在线电子书图书目录

Advertising for People Who Don't Like Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising for People Who Don't Like Advertising 在线电子书图书描述

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising for People Who Don't Like Advertising 在线电子书下载 mobi epub pdf txt 在线电子书下载

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