This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
英語退步瞭，淚目，要重讀一遍纔行。但是令我最深刻的一個觀點是，不好壞的就是不好的，反而有時反其道而行會更好。
评分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
评分如果說紙質書的生命力還值得尊重的話，這本是個例子。裝幀和設計本身也是閱讀體驗的一部分，少掉瞭，體驗就差瞭——你不能說這是文字本身的力量不夠。應該是錦上添花的作用。
评分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
评分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
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