Advertising for People Who Don't Like Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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KesselsKramer 作者

Laurence King Publishing

譯者

2012-5-7 出版日期

240 頁數

240.00元價格

Hardcover

叢書系列

9781856698252 圖書編碼

Advertising for People Who Don't Like Advertising 在線電子書圖書標籤: 廣告文案 dsgn

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發表於2025-03-06

Advertising for People Who Don't Like Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Advertising for People Who Don't Like Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Advertising for People Who Don't Like Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

Advertising for People Who Don't Like Advertising 在線電子書用戶評價

評分☆☆☆☆☆

如果說紙質書的生命力還值得尊重的話，這本是個例子。裝幀和設計本身也是閱讀體驗的一部分，少掉瞭，體驗就差瞭——你不能說這是文字本身的力量不夠。應該是錦上添花的作用。

評分☆☆☆☆☆

This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.

評分☆☆☆☆☆

英語退步瞭，淚目，要重讀一遍纔行。但是令我最深刻的一個觀點是，不好壞的就是不好的，反而有時反其道而行會更好。

評分☆☆☆☆☆

This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.

Advertising for People Who Don't Like Advertising 在線電子書著者簡介

Advertising for People Who Don't Like Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising for People Who Don't Like Advertising 在線電子書圖書描述

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising for People Who Don't Like Advertising 在線電子書下載 mobi epub pdf txt 在線電子書下載

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