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Theobald, Theo 作者

译者

2013-2 出版日期

200 页数

$ 22.54 价格

丛书系列

9780749464875 图书编码

On Message 在线电子书图书标签: copywriting

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发表于2024-09-19

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On Message 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. "On Message" provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication. Examining how to capture more followers who listen for longer and more intently, "On Message" will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

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