Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
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"做杂志的时候买的这本书，针对性强，图文并茂。有时候图文排版方式对传达某一个信息的有效程度可能也会产生质的影响。我看完之后特别兴奋，脑洞大开，觉得优秀的文案策划可能都是水瓶座。。。"
评分"做杂志的时候买的这本书，针对性强，图文并茂。有时候图文排版方式对传达某一个信息的有效程度可能也会产生质的影响。我看完之后特别兴奋，脑洞大开，觉得优秀的文案策划可能都是水瓶座。。。"
评分"做杂志的时候买的这本书，针对性强，图文并茂。有时候图文排版方式对传达某一个信息的有效程度可能也会产生质的影响。我看完之后特别兴奋，脑洞大开，觉得优秀的文案策划可能都是水瓶座。。。"
评分"做杂志的时候买的这本书，针对性强，图文并茂。有时候图文排版方式对传达某一个信息的有效程度可能也会产生质的影响。我看完之后特别兴奋，脑洞大开，觉得优秀的文案策划可能都是水瓶座。。。"
评分"做杂志的时候买的这本书，针对性强，图文并茂。有时候图文排版方式对传达某一个信息的有效程度可能也会产生质的影响。我看完之后特别兴奋，脑洞大开，觉得优秀的文案策划可能都是水瓶座。。。"
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