Copywriting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Shaw, Mark 作者

译者

2012-10 出版日期

240 页数

$ 28.19 价格

丛书系列

9781780670003 图书编码

Copywriting 在线电子书图书标签: Writing 设计营销广告 advertising English 英语英文原版

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Copywriting 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"做杂志的时候买的这本书，针对性强，图文并茂。有时候图文排版方式对传达某一个信息的有效程度可能也会产生质的影响。我看完之后特别兴奋，脑洞大开，觉得优秀的文案策划可能都是水瓶座。。。"

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Copywriting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Copywriting 在线电子书图书描述

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

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