Happy Money 在线电子书 图书标签: 经济学 心理学 理财 心理 经济 psychology Happiness happiness
发表于2024-09-28
Happy Money 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
早晨起来翻了一下,五个观点:buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time,花钱买的是未来消费这个东西的时间,不是这个东西
评分5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
评分audible
评分这个主题在国内没有市场…都急着赚钱呢,很少有人会停下来想想怎么花钱。至于幸福感,在当下的中国那根本不重要。文笔挺好的,适合学写作。(居然有个标签是兰老师????兰老师荐书质量确实很高)
评分这个主题在国内没有市场…都急着赚钱呢,很少有人会停下来想想怎么花钱。至于幸福感,在当下的中国那根本不重要。文笔挺好的,适合学写作。(居然有个标签是兰老师????兰老师荐书质量确实很高)
Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
本来是当做营销类的书籍看的,整本书看下来,主要是关于幸福,而且是和钱有关系的幸福。《如何把钱花的更有幸福感》 大房子和豪车真的不能给人带来幸福感吗?书看到一半,有和朋友探讨:人生中曾经有过的幸福。我的:海边的旅行、明媚的阳光、爱人的亲吻、开心的笑。朋友的:母...
评分本来抱着看鸡汤的心态去看了,没想到还是本算严谨的学术文,后面给出了参考文献。那我也只能抱着严谨的态度去评价了。 可能毕竟也只是入门学术文啊,作者并没有给出幸福感比对的具体方法和算法,其次,作者的实验调查对象来说也没有明确的给出年龄和收入分布。 还有个比较大的...
评分作者通过对消费科学的研究,提出了5个聪明花钱的核心原则,如果你遵循的话,钱将会买到更多幸福。这五个原则分别是: ·1、花钱买体验。 ·2、当成一种享受。 ·3、花钱买时间。 ·4、先付款、后消费。 ·5、投资他人。 花钱买体验 购物带来的幸福感远不够体验带来的幸福...
评分无论你是花2美元还是花20万美元去体验(而不是购物),都不会让你日后感到后悔。 当人们不那么在意金钱,而更在意时间时,他们就成了幸福专家,专挑能够让他们感到幸福的事情去做。 时间充裕与否是评判工作和生活满意度的一项重要指标。 因为延迟消费可以让消费者在期待时获得...
评分挺不错的一本小书,一共5个原则,每个在coursera的irrationality那个课都讲过了,例子写的也不错。书的行为非常好,很流畅不晦涩,实验该描述的描述该简略的简略,比那本《priceless》强太多。一百页左右没事读读,学学怎么花钱更开心,还是不错的。 5个principle 1. buy expe...
Happy Money 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024