Happy Money 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Happy Money

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Elizabeth Dunn 作者
Simon & Schuster
譯者
2013-5-14 出版日期
224 頁數
USD 28.25 價格
Hardcover
叢書系列
9781451665062 圖書編碼

Happy Money 在線電子書 圖書標籤: 經濟學  心理學  理財  心理  經濟  psychology  Happiness  happiness   


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發表於2024-12-22

Happy Money 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Happy Money 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Happy Money 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Happy Money 在線電子書 用戶評價

評分

It's about how to spend money, how to invest in your life. To buy long term things, to buy experience rather material, things that make you freer instead of busier i.e. to buy free time, pay for others rather than only urself. You will feel happier than otherwise.

評分

值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機,錢不夠花,同時又要探索自己客戶的需求的時候,這部書的價值尤其重要!

評分

老闆藉我讀的= = 有些意思

評分

早晨起來翻瞭一下,五個觀點:buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time,花錢買的是未來消費這個東西的時間,不是這個東西

評分

Psych1103

Happy Money 在線電子書 著者簡介

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”


Happy Money 在線電子書 著者簡介


Happy Money 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Happy Money 在線電子書 圖書描述

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

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Happy Money 在線電子書 讀後感

評分

評分

花钱带来的幸福感 Happy Money. The Science of Smarter Spending 目标: Final objective: Happiness Objective: 我们的目标是让每1美元都带给你最大的幸福 Happy Money五原则 (应用的原则越多,越幸福) 1.花钱买体验 2.当成一种享受 3.买时间 4.先付款,后...  

評分

无论你是花2美元还是花20万美元去体验(而不是购物),都不会让你日后感到后悔。 当人们不那么在意金钱,而更在意时间时,他们就成了幸福专家,专挑能够让他们感到幸福的事情去做。 时间充裕与否是评判工作和生活满意度的一项重要指标。 因为延迟消费可以让消费者在期待时获得...  

評分

自己属于享受赚钱而厌恶消费的,每次消费完会有一些后悔,感觉这样不对,但暂时不认为是大问题。对作者的主要观点理解如下: 1、买体验:特别是满足社交、自尊和新鲜的经历。 2、当成一种享受:心存感激,简单改变消费习惯即可,例如(1)降低消费的频率(2)关注身边的美好(3...  

評分

挺不错的一本小书,一共5个原则,每个在coursera的irrationality那个课都讲过了,例子写的也不错。书的行为非常好,很流畅不晦涩,实验该描述的描述该简略的简略,比那本《priceless》强太多。一百页左右没事读读,学学怎么花钱更开心,还是不错的。 5个principle 1. buy expe...  

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