You Should Test That pdf epub mobi txt 电子书下载 2025

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出版者:Sybex

作者:Chris Goward

出品人:

页数:360

译者:

出版时间:2013-1-18

价格:GBP 23.99

装帧:Paperback

isbn号码:9781118301302

丛书系列:

图书标签:

营销
数据分析
website
traffic
optimization
marketing,
hypothesis-driven
conversion

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Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.