Marketing Strategy 在線電子書 圖書標籤: Marketing Textbook UNNC
發表於2024-07-01
Marketing Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
好書好書~~ segmentation & positioning
評分太理論,有些東西介紹得過於繁雜。但邏輯清晰,味道要結閤相關專業知識多讀幾遍纔能齣來
評分martin說這書太老瞭 用不上
評分martin說這書太老瞭 用不上
評分martin說這書太老瞭 用不上
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Marketing Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024