Principles of Marketing (17th Global Edition) pdf epub mobi txt 電子書下載2025

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出版者:Pearson Education Limited

作者:Philip T. Kotler

出品人:

頁數:736

译者:

出版時間:2017-7-27

價格:USD 38.3

裝幀:Paperback

isbn號碼:9781292220178

叢書系列:

圖書標籤:

Marketing
英文原版
英文
美國

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For Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.