图书目录大全

Marketing Across Cultures (4th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Jean-Claude Usunier 作者

Prentice Hall

译者

2005-04-15 出版日期

594 页数

USD 97.60 价格

Paperback

丛书系列

9780273685296 图书编码

Marketing Across Cultures (4th Edition) 在线电子书图书标签: culture Marketing 市场研究

喜欢 Marketing Across Cultures (4th Edition) 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-10-01

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Marketing Across Cultures (4th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Across Cultures (4th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing Across Cultures (4th Edition) 在线电子书用户评价

评分☆☆☆☆☆

Marketing Across Cultures (4th Edition) 在线电子书著者简介

Marketing Across Cultures (4th Edition) 在线电子书图书目录

Marketing Across Cultures (4th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Across Cultures (4th Edition) 在线电子书图书描述

在线阅读本书

Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

The text adopts a cultural approach to international marketing, which has two main dimensions:

· A cross-cultural approach compares national marketing systems and local commercial customs in various countries.

· An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

Marketing Across Cultures (4th Edition) 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!