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Philip Kotler 作者

Pearson Education

译者

2009 出版日期

637 页数

1517.00元价格

Paperback

丛书系列

9780137006694 图书编码

Principles of Marketing 在线电子书图书标签: 营销 Marketing 经济教材入门英文外国原版

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Principles of Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Principles of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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#这些年我们看过的原文书

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这学期最喜欢的课！！！爱死Tristan了~

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我恨你！！！这么厚厚一本考final不是找死吗！！！让我marketing retake 一次

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我恨你！！！这么厚厚一本考final不是找死吗！！！让我marketing retake 一次

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#这些年我们看过的原文书

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Principles of Marketing 在线电子书图书目录

Principles of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Principles of Marketing 在线电子书图书描述

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

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