Principles of Marketing 在线电子书 图书标签: 营销 Marketing 经济 教材 入门 英文 外国 原版
发表于2024-11-22
Principles of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
#这些年我们看过的原文书
评分我恨你!!!这么厚厚一本 考final不是找死吗!!!让我marketing retake 一次
评分#这些年我们看过的原文书
评分#这些年我们看过的原文书
评分这学期最喜欢的课!!!爱死Tristan了~
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码,是老师和学生课堂之外网络互动及交流的平台,个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
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Principles of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024