Ask

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In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...

Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.

Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.

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出版者:Dunham Books
作者:Ryan Levesque
出品人:
页数:160
译者:
出版时间:2015-4-21
价格:USD 12.99
装帧:Paperback
isbn号码:9781939447722
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图书标签:
  • 用户研究 
  • Marketing 
  • 营销 
  • 商业 
  • Business 
  • 设计 
  • 用户访谈 
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"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."

- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."

- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"

- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."

- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer

THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?

(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.

Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)

And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."

- James Schramko, SuperFastBusiness.com

"There are so many great strategies in this book that will grow your business it's flat out crazy. I highly recommend Ask to every business owner that wants to increase sales and customer happiness."

- Christian Mickelsen, #1 Best Selling Author of Get Clients Today

"If you do nothing else to improve your marketing this year, you have to read Chapter 12 of Ryan Levesque's book, Ask."

- Sebastien Night, Founder, The French Marketer, #1 online business training corporation in France

具体描述

读后感

评分

《反直觉询问》,英文书名是“ASK”,但是译者是复旦博士,所以译出“反直觉”的意思也是不明觉厉啊。 是去年别人赠阅的一本工具书,阐述营销上的方法论。但是这种营销方法主要设想的受众群是“企业家”,如果要把这290页的书一言以括之就是“如何通过反直觉询问法则和漏斗调...  

评分

2014年9月,李克强在夏季达沃斯论坛上提出,要在960万平方公里土地上掀起“大众创业”“草根创业”的新浪潮,形成“万众创新”“人人创新”的新势态。此后,他在首届世界互联网大会、国务院常务会议和各种场合中频频阐释这一关键词。2015年李克强总理在政府工作报告又提出:“...  

评分

2014年9月,李克强在夏季达沃斯论坛上提出,要在960万平方公里土地上掀起“大众创业”“草根创业”的新浪潮,形成“万众创新”“人人创新”的新势态。此后,他在首届世界互联网大会、国务院常务会议和各种场合中频频阐释这一关键词。2015年李克强总理在政府工作报告又提出:“...  

评分

《反直觉询问》,英文书名是“ASK”,但是译者是复旦博士,所以译出“反直觉”的意思也是不明觉厉啊。 是去年别人赠阅的一本工具书,阐述营销上的方法论。但是这种营销方法主要设想的受众群是“企业家”,如果要把这290页的书一言以括之就是“如何通过反直觉询问法则和漏斗调...  

评分

本书,真的内容佳,卖相佳。适合正在创业和奋斗的营销人员,这是一本提升在线营销额的宝典好书。 除了在书籍飘口看到了作者简介里那些高大上的介绍(毕业于常青藤名校布朗大学神经学专业,并在华尔街工作多年的莱恩•莱韦斯克(Ryan Levesque)于2008年孤身前往上海创业,随...  

用户评价

评分

从第十二章开始读就可以了,后半部分还是不错的,前面的内容简直是折磨

评分

干货。作者把他的“电商心经”非常具体地阐述出来,具体到Excel表怎么统计这样的细节。也许Email营销不适合现在国情,但可以学其心法。他山之石可以攻玉,值得一读。(前半段的作者自述也蛮精彩的,权当纪录片的故事读读也不错)

评分

真心是不知所云

评分

从第十二章开始读就可以了,后半部分还是不错的,前面的内容简直是折磨

评分

干货。作者把他的“电商心经”非常具体地阐述出来,具体到Excel表怎么统计这样的细节。也许Email营销不适合现在国情,但可以学其心法。他山之石可以攻玉,值得一读。(前半段的作者自述也蛮精彩的,权当纪录片的故事读读也不错)

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