Media Analysis Techniques 在线电子书 图书标签: 传播 方法论 Marketing media AcademicBibliography AD
发表于2024-11-26
Media Analysis Techniques 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
媒介分析技巧 semiotic/maxist/psychoanalytic/sociological
评分very interssting author
评分very interssting author
评分very interssting author
评分媒介分析技巧 semiotic/maxist/psychoanalytic/sociological
Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.
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Media Analysis Techniques 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024