Media Analysis Techniques 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dr. Arthur Asa Berger 作者

Sage Publications, Inc

译者

2004-07-15 出版日期

264 页数

USD 56.95 价格

Paperback

丛书系列

9781412906838 图书编码

Media Analysis Techniques 在线电子书图书标签: 传播方法论 Marketing media AcademicBibliography AD

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Media Analysis Techniques 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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very interssting author

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媒介分析技巧 semiotic/maxist/psychoanalytic/sociological

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very interssting author

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Media Analysis Techniques 在线电子书图书描述

Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.

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