Business Marketing Management

Business Marketing Management pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Hutt, Michael
出品人:
页数:688
译者:
出版时间:2009-5
价格:0
装帧:
isbn号码:9780324581638
丛书系列:
图书标签:
  • 教材 
  • Marketing 
  • 学习用书 
  • 2012 
  •  
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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

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