Jeff Walker has literally transformed the way stuff is sold online. Along the way he's become one of the top entrepreneurial and marketing trainers in the world. But it didn't start out that way...
When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The "business" was launched from the baby's changing room - and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.
After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started - once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
Back in the old days before he started teaching his "Product Launch Formula",
almost no one in the online entrepreneurial world talked about "product launches" and the idea of a "million dollar day" seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They've almost become routine.
Of course, Jeff's techniques are not just for big gurus -- he's taught thousands of students (who operate in hundreds of niches), and they've generated more than $500 million in sales (and that number grows every day.)
Jeff lives in Durango, Colorado where he pursues his passions for all kinds of outdoor fun. He lives with his wife Mary and their dog Jenny. And even though the children are out of the house, Jeff still has lots of adventures with them (especially on skis and mountain bikes).
You can follow Jeff on his blog at JeffWalker.com, and get free training on marketing and launches at ProductLaunchFormula.com.
"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.
Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?
Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.
Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.
Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
超市里洗发水的促销活动总是买大瓶送小瓶,水果总是打折出售,饮料总是第二件半价……这些促销方式虽然消费者早就见惯不怪习以为常,在明白这不过是厂家的促销手段的情况下,仍然不亦乐乎的买账。确实,在市场活动中,一次成功的活动模式可以被无数次复制成功。哪怕是换种花样...
评分正如我的短评:这本书的写作方式本身就是一种营销手段。这本书很新潮,广告推荐语也很有煽动力。 看最前面的几页非常兴奋,因为作者的刚开始创业的心态和我现在非常像:虽然不知道创业对不对,但知道在公司里混日子消磨时光肯定不对。而且他一再强调自己曾经是多么的屌丝,最后...
评分正如我的短评:这本书的写作方式本身就是一种营销手段。这本书很新潮,广告推荐语也很有煽动力。 看最前面的几页非常兴奋,因为作者的刚开始创业的心态和我现在非常像:虽然不知道创业对不对,但知道在公司里混日子消磨时光肯定不对。而且他一再强调自己曾经是多么的屌丝,最后...
评分关于销售技巧介绍的书很多,这本书所讲的是销售技巧背后的基础发售公式。看好了是发售不是销售。对,这本书讲的正是万千创业者急需知道的秘密:如何能一炮打响自己的产品。 作者通过自己的产品发售过程总结出的发售公式核心是: 发售序列、讲故事和心理诱因。发售序列包括: 造...
评分说神奇是因为:在读《浪潮式发售》的时候,我总是不相信不相信不相信,然后惊叹:哇,真的!然后,又是不相信不相信,哇,又是真的!然后,还是不相信不相信不相信,哇,竟然还是真的! 我就是用这种表情和节奏读完这《浪潮式发售》的。 那么书里到底讲了些什么,让我用这种...
作者在自我营销他的那个secret,至始至终没说出来,就是个广告。
评分作者在自我营销他的那个secret,至始至终没说出来,就是个广告。
评分优点: 1. 把自己个人事业当成大公司事业来大搞, 经验很有价值 缺点: 毕竟搞营销的,在书中各种吊胃口,吸引眼球,卖自己产品
评分优点: 1. 把自己个人事业当成大公司事业来大搞, 经验很有价值 缺点: 毕竟搞营销的,在书中各种吊胃口,吸引眼球,卖自己产品
评分优点: 1. 把自己个人事业当成大公司事业来大搞, 经验很有价值 缺点: 毕竟搞营销的,在书中各种吊胃口,吸引眼球,卖自己产品
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