Trading Up

Trading Up pdf epub mobi txt 电子书 下载 2025

出版者:Portfolio Hardcover
作者:Michael J. Silverstein
出品人:
页数:320
译者:
出版时间:2004-12-29
价格:USD 26.95
装帧:Hardcover
isbn号码:9781591840800
丛书系列:
图书标签:
  • 毕业论文阅读材料 
  • 市场 
  • 商业 
  • Marketing 
  • Luxurygoods 
  •  
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First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.

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