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Hospitality Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Reid, Robert D./ Bojanic, David C. 作者

John Wiley & Sons Inc

译者

2005-3 出版日期

640 页数

$ 118.25 价格

HRD

丛书系列

9780471476542 图书编码

Hospitality Marketing Management 在线电子书图书标签: englishversion Marketing Essay

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Hospitality Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it′s implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

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