Integrated Marketing Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robyn Blakeman 作者

Rowman & Littlefield Publishers, Inc.

译者

2007-04-16 出版日期

280 页数

USD 44.95 价格

Paperback

丛书系列

9780742529649 图书编码

Integrated Marketing Communication 在线电子书图书标签: 美国整合营销课本教材 Marketing ICM

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Integrated Marketing Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Integrated Marketing Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Integrated Marketing Communication 在线电子书图书描述

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices-and how these affect the development of the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches.

Integrated Marketing Communication 在线电子书下载 mobi epub pdf txt 在线电子书下载

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