Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Zeithaml, Valarie A./ Bitner, Mary Jo/ Gremler, Dwayne D. 作者

McGraw-Hill College

译者

2005-5 出版日期

736 页数

$ 239.00 价格

HRD

丛书系列

9780072961942 图书编码

Services Marketing 在线电子书图书标签: ★赚钱 ★硕士 business Marketing

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发表于2024-07-08

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Services Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Services Marketing 在线电子书用户评价

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這本挺好的，整本書邏輯性很強，有很多很多很多例子，後面還附了8個case~定義也給的很明確，並且經常refer to其他Chapter，對知識網的建立很有幫助=3=特別喜歡strategy insight的部分~但是總歸還是覺得不夠精簡，打不下來5星，而且其實我覺得Gorn有很多特好的point書裏都沒有

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Services Marketing 在线电子书著者简介

Services Marketing 在线电子书图书目录

Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Services Marketing 在线电子书图书描述

"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.

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