Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Zeithaml, Valarie A./ Bitner, Mary Jo/ Gremler, Dwayne D. 作者

McGraw-Hill College

译者

2005-5 出版日期

736 页数

$ 239.00 价格

HRD

丛书系列

9780072961942 图书编码

Services Marketing 在线电子书图书标签: ★赚钱 ★硕士 business Marketing

喜欢 Services Marketing 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-25

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Services Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Services Marketing 在线电子书用户评价

评分☆☆☆☆☆

這本挺好的，整本書邏輯性很強，有很多很多很多例子，後面還附了8個case~定義也給的很明確，並且經常refer to其他Chapter，對知識網的建立很有幫助=3=特別喜歡strategy insight的部分~但是總歸還是覺得不夠精簡，打不下來5星，而且其實我覺得Gorn有很多特好的point書裏都沒有

评分☆☆☆☆☆

Services Marketing 在线电子书著者简介

Services Marketing 在线电子书图书目录

Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Services Marketing 在线电子书图书描述

"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.

Services Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!