Visual Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Wedel, Michel (EDT)/ Pieters, Rik (EDT) 作者

Lawrence Erlbaum

译者

2007-09-19 出版日期

328 页数

USD 79.95 价格

Hardcover

丛书系列

9780805862928 图书编码

Visual Marketing 在线电子书图书标签: 视觉营销 Visual Marketing CB

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Visual Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Visual Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Visual Marketing 在线电子书图书描述

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

Visual Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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