Visual Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Wedel, Michel (EDT)/ Pieters, Rik (EDT) 作者

Lawrence Erlbaum

譯者

2007-09-19 出版日期

328 頁數

USD 79.95 價格

Hardcover

叢書系列

9780805862928 圖書編碼

Visual Marketing 在線電子書圖書標籤: 視覺營銷 Visual Marketing CB

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發表於2024-07-08

Visual Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Visual Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Visual Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Visual Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Visual Marketing 在線電子書圖書描述

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

Visual Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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