Trading Up 在線電子書 圖書標籤: 畢業論文閱讀材料 市場 商業 Marketing Luxurygoods
發表於2024-11-22
Trading Up 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
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First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.
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Trading Up 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024