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Relationship Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Adrian Payne 作者

Butterworth-Heinemann

译者

1998-05-04 出版日期

320 页数

USD 44.95 价格

Paperback

丛书系列

9780750640176 图书编码

Relationship Marketing 在线电子书图书标签: Marketing

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Relationship Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Relationship Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Relationship Marketing 在线电子书图书描述

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.

Issues such as:

*customer retention

*employee satisfaction

*supplier relations

*management of service quality

are all brought together to provide an integrated approach to the development of a relationship marketing strategy.

Complements the best-selling title Relationship Marketing

Presents a selection of some of the best writing on the subject by experts from around the world

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