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McAlister, Ruth N. Bolton 作者

Marketing Science Institute

译者

2006-04-27 出版日期

196 页数

USD 30.00 价格

Paperback

丛书系列

9780965711456 图书编码

Essential Readings in Marketing 在线电子书图书标签: 科普市场研究 Marketing Academic

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Essential Readings in Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Essential Readings in Marketing 在线电子书图书描述

Includes abstracts of over 200 award-winning papers in marketing, organized by research topic, with chapter introductions by the editors. Edited by Leigh McAlister, University of Texas at Austin, Ruth N. Bolton, Arizona State University, and Ross Rizley, MSI.

“Essential Readings in Marketing is an excellent and much-needed source of award-winning research in marketing for doctoral students, scholars, and business libraries. McAlister, Bolton, and Rizley have provided a valuable service to the academic marketing profession by organizing the research abstracts into different topical areas and providing an overview of each topic.”

—V. “Seenu” Srinivasan, Adams Distinguished Professor of Management, Stanford University Graduate School of Business

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